Founded by Kevin Hudson in mid-2011, Identify are a specialist social media for business agency, where business results are key to every client project. We provide social, search and content marketing solutions for SMEs, as well as having the ability to provide consulting based solutions for larger companies. We pride ourselves on helping businesses to build remarkable strategies, remarkable experiences for their clients, and a status as a remarkable Social Business. We are so much more than social media trainers or managers… we are Social Business Strategists. Three keywords that equal success in the 21st Century.
We are in the era of a consumer revolution! Social Media has presented, and ignited, a significant shift in the way we do business. The consumer revolution does not mean you need Twitter/Facebook etc, more importantly it means that your business needs to be an adaptive business. In this highly competitive attention economy your business must purposefully connect with the connected consumers, and deliver continually exceptional experiences, in order to achieve business success.The connected consumer chooses to build these relationships through the medium of social media.
It’s up to you to change your business by investing in the relationships that yield insight and impact.
Our process is simple, we take your business objectives and create a detailed, creative and measurable social media strategy that is aligned with the overall business project, both internally and externally. We believe that if a social media program doesn’t positively effect Sales, Costs, Revenue or Reputation, it has failed. Of equal importance is that we help your business to BE social, rather than to “DO social”. Social Media for Business is our passion, and we aim to turn our passion into your business results.
Identify love to work with clients who are openminded, forward thinking, adaptive, and ambitious about growing their business. Are you ready to explore your businesses potential? Contact us and find out…
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What Is Social Media for Business?
Social Media are quite simply the form of media we use to be social. “Social” refers to the human need to engage with other humans. “Media” are the tools (Facebook, Twitter etc) we use to make these connections. So, social media marketing is just about Tweeting and posting out to our customers? No. Its potential extends much further… much much further.
At Identify we have a simple mission, and promise, for every single client; to positively effect your businessesSales, Revenue, Costsor Reputation through our social media marketing programs. Failure to do so means a failed project. Simple.
Successful “Social Media for Business” requires strategic planning, and every successful plan starts with objectives. It is widely accepted that there are 7 key business drivers (phrase coined by Jason Falls in his book) of social media marketing…
Social media will magically fix my business… no it won’t, but social media does have huge potential to help turn a business around. However, you must remember that social media is just another tool in your marketing and communications arsenal. Therefore, chances are, if your business is in trouble there are other core problems that need addressing before Social Media Marketing is considered..
Social media is free… I’m afraid it isn’t. It’s just “different expensive”. Just like any other form of marketing, to gain real returns a quality social media program is going to cost time and money. It’s free to sign up to the social networks, but thats the same as saying its free to have a dream…if you do nothing about it, whats the point? Social media does have the ability to reduce overall marketing costs, but it takes a lot of time, effort, and to stand the best chance of success, a little bit of money.